Ethno art traditions in fashion and music as factor of the artist’s national identity formation

The purpose of the article is to determine the guidelines of the artist’s ethnocultural identity as a phenomenon of Ukrainian fashion and music. The research methodology is determined by comparative and systemic approaches, focused on a holistic analysis of the phenomenon of the artist's ethno-cultural identity. The novelty of the article. Ethnoartistic traditions are defined as a two-dimensional vector of reflection. Ethnoculture as a reality is inherited by an artist, enters modern culture on the basis of cultural creativity. Ethnoartistic traditions are realised in the professional activity of an artist, designer, and art critic. National identity cannot be imposed from above, be an ideological tool, a concept structured in the form of certain paradigms, models, realities of cultural creation. Identity arises as a living experience of communication, as a reality of the self-fulfillment of national self-awareness processes. Conclusions. Ethnoartistic traditions are a problem of the artist's will, freedom of choice, and freedom of self-determination. To a greater extent, this problem is an ethical one. A person gives themselves the opportunity to be nationally conscious in fashion and music – this is a determinant of freedom of will and choice. The search for horizons of national community and identity is always connected with the fact that fashion and musical priorities cannot be abstract, purely literary, cannot be a manifestation defined as an ideological construction. National identity is always connected with the living experience of ethno-cultural communication. The dichotomy of ethnogenesis and culturogenesis in the space of the artist's self-awareness always finds that harmonious unity, dispositive, which encourages, moreover, prompts the self-determination of the actor’s creativity and activity in fashionable discourse