Vectors of development of national show business under marital law
Abstract
The purpose of the article is to study the process of shaping show business activities in the context of the Russian-Ukrainian war, to identify professional transformations of show business actors caused by the factors of the military present, and to determine new formats and stylistic solutions for art projects. The research methodology is based on the empirical method, which made it possible to study the trends in the development of show business in the conditions of war. The method of art analysis provided an opportunity to comprehensively study and characterise the change in the scope of activities of show business representatives, to analyse the volunteer, touring, public, and artistic activities of Ukrainian show business figures under martial law in Ukraine. The axiological method is based on clarifying changes in the concert repertoire and themes of artistic works, referring to the song heritage of Ukrainians, determining the formation of new formats of creative projects and their integration into the international artistic space. The scientific novelty lies in the establishment of vectors for the development of show business in the domestic art arena, in generalising changes in the artistic activity of show business representatives against the background of the actualisation of the world’s interest in Ukrainian performing arts. Conclusions. The show business sector is radically changing conceptual approaches to the creation of entertainment content and is becoming a powerful driver of resistance to aggression and support of the Ukrainian population. Thanks to their patriotism, show industry figures have been able to prove themselves as leaders of the volunteer movement, re-tellers of patriotic education of the population, and ambassadors of Ukrainian mass culture abroad. The priority is to restore the artistic heritage and develop strategies for its future development, so that the content offered by artists today will continue to be of interest in the future, promoting national identity at the international level.Key words. Show business, patriotism, art projects, volunteering, concert activity, touring activity, repertoire
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