NAC Notes on Art Criticism

ISSN 2226-2180

Українська

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Raddamila Kosarevska

PhD in Architecture, Associate Professor

Kyiv National University of Construction and Architecture

03037, 31 Povitrianykh Syl Ave., Kyiv, Ukraine

https://orcid.org/ 0000-0003-1076-0364

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Visual communication and marketing: Analysis of the impact of graphic design on consumers

Raddamila Kosarevska

21.12.2023

Keywords: graphic design; marketing communications; consumer behaviour; corporate graphic colours; graphic minimalism; brand

DOI: https://doi.org/10.32461/2226-2180.44.2023.293905

Suggested citation

Kosarevska, R. (2023). Visual communication and marketing: Analysis of the impact of graphic design on consumers. Notes on Art Criticism, 23(2), 11-17. https://doi.org/10.32461/2226-2180.44.2023.293905